In the event you develop a professional network that’s small, large, or somewhere among? This will depend on what you’re selling, that you target, and the length of time you need to invest in LinkedIn managing your network.

Open Networking

Becoming an Open Networker gives you plenty of possibilities for connecting with other people, but you’ll have to dedicate a minimum of a couple of hours each day accepting connection demands and answering emails out of your network.

Open Networkers are usually aggressive networkers, so that they are continually contacting their network, beating the plant for brand new leads.


If you’re a recruiter who fills jobs across the country or worldwide, you have to develop a huge network to maintain your pipeline full. You need to be prepared to dedicate almost half of the working hrs working your LinkedIn network for results in fill open positions and also to find new jobs to publish.

There’s no problem with spending 20 hrs per week networking on LinkedIn, whether it’s most of your source to locate job listings and quality candidates.


If you sell niche products, it most likely does not seem sensible that you should spend more money than a couple of hours each day on LinkedIn, in case your audience is small.

You most likely possess a couple of key contacts on LinkedIn who are able to hook you up with the proper people, and also you know which Groups to sign up in.

80/20 Rule

Most sales professionals pick the middle-of-the-road approach. They’ve their professional network of 500 to at least one,000 people, which provides them tremendous use of countless second- and third-degree connections.

They likewise have their core people of the network, that they communicate regularly. It is the old 80/20 rule: 20 % of the network is most active, supplying nearly all their leads and purchasers, when they from time to time take advantage of some leads and purchasers in the other 80 %.

Pros & Cons

The perfect size your LinkedIn network depends upon lots of factors that solve these questions . determine. Every scenario is different, so weigh the benefits and drawbacks of every networking style and see which is the best for the service or product you sell.

Small Niche Network



Targeted audience

Limited capability to achieve

Less noise/emails from2 2n and 3rd-degree connections

You might miss some sales possibilities, because you do not have as numerous first- degree connections, referring you to definitely new connections

Less connection demands from people you do not know

New connection demands are often more targeted because you’re a niche networker

Medium-sized Network



You take advantage of getting a targeted audience as well as an extended second- and 3rd-degree audience

You might be limited whenever you attempt to achieve to 3rd- degree connections

More possibilities for connecting with prospects when you really need introductions

You might receive lots of connection demands from other people or people who don’t match your professional network profile

More possibilities to get referrals out of your network

You might receive lots of connections

Open Networking



You’ve got a very wide audience to market to and also to help recommend prospects

Your network is extremely unfocused so you’ve to operate difficult to find targeted customers

You can get countless second- and 3rd-degree connections

You will get lots of unrequested emails out of your connections

You are not greater than two hops from countless prospects

You’ll have no personal relationship with more than 90% of the network which means you will not have the ability to refer them

You will get lots of demands to Recommend individuals your network who you do not know perfectly

Obviously you can convince you when you purchase a method that isn’t on your side. Should you begin like a niche networker, it is simple to change to be a wide open Networker or perhaps a medium-sized network.


The tough transition is that if you start being an Open Networker and connections with 20,000 other professionals, it’s difficult to simply reduce how big your network. It is a lengthy, tiresome process taking out the connections that aren’t highly targeted.

Many people even close their existing LinkedIn account and begin again having a brand-new account and rebuild their network on your own.


If you feel creating a smaller sized, focused network is what you want, you will need to become more selective when connecting with other people.

There is a fine balance between keeping the network small , focused as well as getting use of individuals valuable second- and third-degree connections.

Load More By Kaison Niket
Load More In Networking
Comments are closed.

Check Also

Diving into Gold Rates: A Deep Exploration of Market Dynamics

In the vibrant cities of Chennai and Coimbatore, gold transcends its ornamental allure, ca…